Keeping in tradition with bringing unprecedented musical experiences to its audience, BACARDI brings a unique music platform, a one-of-a-kind initiative that will pave the path for eclectic music in India. Replete with a variety of music, an overload of great food, art galleries, a tattoo parlour and a focus on creating an easy, enjoyable festival atmosphere, the BACARDI NH7 Weekender promises an unforgettable weekend in Pune.

Spread over a span of three days, the BACARDI NH7 Weekender brings together a mix of Indian and International artists from across the world. With a multiple stage setup including four outdoor stages and four indoor stages, it promises something for everyone; from rock and metal to electronica and folk fusion.


The BACARDI Black Rock Arena will feature pretty much all of India’s top rock and metal bands including Parikrama, Zero, Junkyard Groove, Tough On Tobacco, Blackstratblues, Bhayanak Maut, Scribe and many more.


The ERISTOFF Wolves Den will feature a wide range of electronic and crossover Indian and foreign artists. The stage features festival headliners Asian Dub Foundation who perform in India for the first time as well as club-packing acts like Reverend Soundsystem, Pentagram, Midival Punditz, Shaa’ir + Func, Jalebee Cartel and more.


The Dewarists Stage features exciting folk and fusion artists from around the country and the world including Indian Ocean, The Raghu Dixit Project, Susheela Raman, The Magic Numbers, Swarathma and more. This is an extension of ‘The Dewarists campaign recently launched by Dewar’s’, which is a movement that identifies, promotes and celebrates individuals who have followed their passion and shifted the paradigm with their original approach.

Speaking on the event, Arvind Krishnan, GM Marketing, BACARDI India said,  “Bacardi is bringing a never seen before experience to the country, with 8 stages and over 50 bands, it’s the coming together of very unique Indian & International artists. Each of our brands from the portfolio – BACARDI Black, Eristoff and Dewar’s will bring alive their true signatures at the Bacardi NH7 Weekender.”

When the sun sets, and the 10 p.m. deadline draws closer, NH7 Weekender moves the party into clubs like Hard Rock Café. The festival runs from 2 p.m. to 1 a.m. every day giving music lovers a full day of entertainment.

The BACARDI NH7 Weekender is being organized by Motherswear, Only Much Louder’s festivals division in collaboration with Stephen Budd, founder of SBM, one of Europe’s largest artist management companies and Martin Elbourne, who books artists for one of the world’s biggest festivals Glastonbury. With the wealth of experience brought into the conceptualization of the BACARDI NH7 Weekender, it promises to be one of the best festivals India has ever seen.

Said Stephen Budd, founder SBM “I am delighted to see the local, non-Bollywood music scene and the quality of the artists in the non-traditional and alternative music sphere In India. BACARDI NH7 Weekender is a festival where we showcase the best of Indian talent alongside excellent International ‘alternative’ acts. It’s taken two years of hard work to put this together and I am sure it is going to be an amazing experience”

Vijay Nair, CEO OML said, “Having been to several festivals abroad, I felt there was a need for a true music festival experience in India. With the BACARDI NH7 Weekender, we hope to give music fans just that!”

Tickets to the BACARDI NH7 Weekender are now on sale and include a variety of options from single-day passes to a three-day weekend pass. The three day pass gives complete access to the whole festival, so one wristband covers entry to all the entertainment. All information on tickets is available at

For more information, contact

Shemaila Khan- [email protected], 9810776354