You have to watch this movie for any of these two reasons. Either you want to sleep in the AC after bunking your first class or you have other things to do in the movie theatre.

Shenaz Treasurywala who has written the screen play of Luv Ka the End calls it an autobiographical story. It seems that it somehow relates to a heart break she had in the past. That led me to conclude that her life must have also been the source of inspiration for John Tucker Must Die and Cruel Intentions! Oh liar-liar! The story is by an ex-producer of MTV shows, Ashish Patil who is also the man behind Y Films .

The same old ghisa-pita plotline of a girl taking revenge on her womanising boyfriend doesn’t work for the movie. Certain segments have been lifted from a lot of reality shows that can be seen on MTV and Channel [V]. The reason for this might be the crew of the movie. Bumpy (ex-director of Roadies) is the director of this film but I fail to see what he has directed since this movie can actually make scripted MTV reality shows look real.

And the poster is so original!

A cross between Hannah Montana and Indian youth reality shows, the movie cannot even describe the youth of today. Personally, being a part of the youth myself, I can assure you that we do not have pea-sized brains. Every character in the movie has an Onida mobile in spite of driving around in 50-lakh Jaguars (Jags, really?). We also do not jump around for Freddy Kapoor (a rockstar played by Ali Zafar).

Ram Sampath’s music is average and the famous mutton song looks good only on TV promos. The only good thing about this movie is the really witty t-shirt changing opening credits. Adil Afsar does a good job with the camera but unfortunately, all the camera tricks fail to compensate for the stupidity (which by the way, is the only thing that is constant in the movie).

Y Films as an off-shoot of Yashraj Films has miserably failed in its attempt to make movies for the youth. It’s like packing cheap liquor in a costly bottle of booze. Aditya Chopra, don’t sink yourself this way please! The youth does not use words such as slutty Savitri!

Stay home and watch TV. You’ll not miss anything and will end up saving your pocket money.